Canada’s Farm Show Regina, SK Announces 2025 Innovators Recognition Program Award Winners
The inaugural winners of the new Innovators Recognition Program at Canada’s Farm Show Regina, SK, presented by Viterra have been announced.
- Emerging Innovator: Jeremy Matuszewki, President, Thunderstruck Sales and Marketing
- Farmer Innovator Award: Colin Roosengren, Roosengren Farms & Co-Founder of Campresso
- Community Innovator Award: Sara Shymko, Executive Director, Ag in the Classroom – Saskatchewan
- Visionary Innovator Award: Wilf Degelman, Founder, Degelman Industries
Award Recipient Details
Emerging Innovator Award
This category recognizes an up-and-coming Innovator to the agricultural sector who has made significant contributions to innovation in their field.
2025 Winner: Jeremy Matuszewki, President, Thunderstruck Sales and Marketing
Background & Experience: With over 20 years in sales and marketing, Jeremy has developed creative strategies to drive product visibility and sales, focusing on unconventional marketing methods that help businesses grow. In 2016, he identified an opportunity in the agriculture sector, where many farmers had groundbreaking solutions but lacked resources to bring them to market. He founded Thunderstruck Sales and Marketing to bridge this gap, specializing in identifying high-impact agricultural products and refining their marketing and distribution strategies.
Innovation Focus: His company has helped farmer innovators turn great ideas into thriving businesses, ensuring their solutions reach those who need them. The applicant’s latest innovation, the Razor Edge concave, enhances threshing efficiency, reduces downtime, and increases yields. This product is successfully tested in North America and Australia, with a patent for its variable-spacing design.
Contributions to Agriculture: Beyond product development, Jeremy focuses on mentorship, collaboration, and sharing knowledge within the agriculture community. By building partnerships and engaging with farmers, he has contributed to creating a ripple effect of value that benefits the entire industry.
Motivation: Jeremy is motivated by solving real-world problems farmers face, improving productivity, and making farming operations more efficient and sustainable. His collaborative work with farmers and focus on practical, sustainable solutions has made a meaningful impact on the industry. His belief is that helping one farmer succeed can lead to broader advancements in agriculture, and that legacy is worth building.
Farmer Innovator Award
This category celebrates a farmer who adopts new technologies on their farm.
2025 Winner: Colin Roosengren
Colin Roosengren is a third-generation farmer and owner-operator of Roosengren Farms near Midale, Sask. He is also a co-founder and shareholder in Campresso, a Saskatchewan-based camelina oil pressing company that owns the Three Farmers brand. In addition, Colin serves as Vice President of Agronomic Practice and Protocols at Clean Seed Capital Group Ltd.
Known for his early adoption of innovative farming practices, Colin has embraced zero tillage and intercropping techniques on his farm, significantly enhancing sustainability and efficiency. His commitment to integrating new technologies and practices demonstrates his forward-thinking approach to agriculture. Colin’s efforts not only benefit his own operations but also contribute to the broader agricultural community’s understanding of progressive farming techniques. His work exemplifies the qualities of a Farmer Innovator, driving positive change and improving agricultural productivity through technology and innovation.
Community Innovator Award
This category acknowledges an innovator who has made a positive impact on their local community through agricultural initiatives, education or outreach.
2025 Winner: Sara Shymko, Executive Director, Ag in the Classroom – Saskatchewan
Sara Shymko is the Executive Director of Ag in the Classroom – Saskatchewan (AITC-SK) and has been leading the organization since 2006. Raised on a mixed farm near Jasmin, Sask, Sara’s deep passion for agriculture is at the heart of her work, where she strives to provide meaningful agricultural experiences to children, helping them understand, appreciate and respect agriculture’s importance both locally and globally.
With a Bachelor of Science in Agricultural Economics from the University of Saskatchewan, Sara’s career has taken her to Uganda and Australia, but her commitment to agriculture education in Saskatchewan is where she has made a lasting impact. Under her leadership, AITC-SK has grown from a small, underfunded organization to a prominent educational resource, integrating agricultural lessons into classrooms and influencing curriculum development. She has connected farmers with students, providing teachers with resources that shape young minds and foster a future generation that values agriculture.
Sara’s passion, leadership and dedication to agricultural education make her a remarkable Community Innovator. Through her work, she’s helped bridge the gap between agriculture and the classroom, ensuring that children grow up with a strong understanding of the food system and the people behind it.
Visionary Innovator Award
This award celebrates a veteran innovator whose long-standing contributions have significantly advanced the agricultural industry over the years.
2025 Winner: Wilf Degelman, founder of Degelman Industries
Wilf Degelman, the founder of Degelman Industries, has made groundbreaking contributions to the agricultural industry for over 60 years. He started the company with the goal of creating practical, durable equipment that truly impacted farming. Raised on farm values, Wilf was driven by a commitment to honesty, quality and understanding the challenges farmers faced.
In 1962, Wilf built his first product, a heavy-duty rock picker, in his barn in Raymore, SK, marking the beginning of Degelman Industries. His philosophy has always been simple yet profound: build equipment that is robust, reliable and built to last. This approach continues to guide the company today, with every product being designed with minimal parts, maximum durability and a focus on making seeding and harvesting more efficient for farmers.
Over the decades, Degelman Industries has remained at the forefront of agricultural innovation, creating industry-leading products that are engineered to withstand the test of time. Wilf’s commitment to quality, innovation and farmer-focused design has helped the company become a trusted name in agriculture. His dedication to building products that meet real-world needs and his focus on simplicity and durability have made him a true Visionary Innovator, advancing the agricultural industry for generations.
In 2025, we are pleased to launch the Innovator Recognition Program presented by Greenwave Innovations and Farms.com, celebrating those who are willing to take the risk to try something new. Their achievements also foster collaboration, idea sharing, education, and mentorship amongst peers for the success of all.
The inaugural year will honour and recognize four extraordinary individuals.
The winners will be announced and recognized at the Canada’s Farm Show Welcome Reception on March 17, 2025
2025 Innovator Categories:
Emerging: The rising star pushing boundaries.
This honour recognizes an up-and-coming innovator to the agricultural sector who has made significant contributions to innovation in their field.
Visionary: A legacy of innovation.
This award celebrates a veteran innovator whose long-standing contributions have significantly advanced the agricultural industry over the years.
Farmer: Revolutionizing the art of farming.
Innovation and outside-the-norm thinking has long been part of agriculture. How the job gets done constantly evolves as new innovations are developed and put into practice. This award celebrates a farmer who adopts new technologies on their farm.
Community: Making an impact beyond the fields.
The transfer of knowledge within agriculture goes back generations. Sharing that knowledge with others in the community grows the industry and educates those who may be at the beginning of their agricultural life or to those who have a desire to know more about the impacts it has on their community. This award acknowledges an innovator who has made a positive impact on their local community through agricultural initiatives, education, or outreach.
How it works:
Each application will be carefully reviewed by our Selection Committee. Nominations are now closed with the winners being announced at the Canada’s Farm Show Welcome Reception on March 17, 2025.
The competition is open to all innovators, they must reside in Canada and provide concrete examples of their innovations and how they support the entry category.
2024 Innovation Program Winners
Devloo Roto Mud Scrapers
Wilger Industries LTD
KOMB AG Services
Enhance Water Management on Your Farm with Water Security Agency at Canada’s Farm Show
As the new growing season approaches, water management remains a key priority for Saskatchewan farmers. Canada’s Farm Show Regina, SK, presented by Viterra, is bringing expert insights on responsible drainage solutions to help producers improve efficiency while protecting wetlands, managing floods and maintaining water quality.
Drainage is an important tool for Saskatchewan farm efficiency, profitability and resiliency. And just like any other tool on the farm, understanding how to use it responsibly is important.
Why It Matters
Farmers in Saskatchewan manage over 4.6 million acres of wetlands, with 86% remaining undrained. Responsible water management is critical for balancing productivity with sustainability. Water Security Agency (WSA) has introduced a made-in-Saskatchewan approach to agricultural water management helping producers develop responsible drainage projects on their farm.
Join WSA for Responsible Water Management on Your Farm, a feature session at Canada’s Farm Show, to explore:
- How responsible drainage supports farm efficiency and productivity.
- Saskatchewan’s made-in-Saskatchewan approach to agricultural water management.
- The latest wetland retention targets and WSA’s $1-million investment in research and monitoring.
- Practical steps for implementing sustainable drainage solutions on your farm.
Event Details
Canada’s Farm Show Regina, SK
Wednesday March 19, 2025, 2:00 p.m. at the Launch Pad
Get your tickets now: canadasfarmshowreginask.ca
Bayer returns to Canada’s Farm Show, bringing crop innovation to growers
With the 2025 growing season on the horizon, Bayer CropScience Inc. is set to return to Canada’s Farm Show Regina, SK, bringing forward the latest innovations designed to help farmers grow with confidence. From cutting-edge fungicide and seed treatment solutions to high-performing hybrid lineups and new herbicide resistance tools, Bayer’s presence at the show will showcase how its industry-leading portfolio helps farmers maximize productivity while managing risk.
Innovations on Display
Bayer will highlight a powerful lineup of new and trusted solutions to help growers increase efficiency, protect their crops and optimize return on investment:
- Canola Fungicide Digital Pilot helps take the guesswork out of farming with in-season tracking on sclerotinia disease risk, crop stage development and recommendations for the optimal timing to make sclerotinia fungicide applications. Growers can gain confidence that they are spraying only the parts of the field that are at risk for disease, saving money and maximizing their return on investment.
- Raxil® PRO SHIELD is an all-in-one cereal seed treatment that combines trusted disease protection benefits of Raxil PRO with Stress Shield, to protect seeds, roots and shoots against wireworms and early-season environmental stressors. The all-in-one water-based formulation is easy to apply and clean up, saving growers valuable time and protecting their investment.
- DEKALB® has a high-performing, reimagined hybrid lineup that delivers on what growers demand most. On top of high-yield potential, every hybrid comes standard with Straight Cut or Straight Cut Plus, a powerful clubroot and blackleg disease package, earlier maturity and is treated with BUTEO Start for superior flea beetle protection. In addition to the DEKALB 900 Series TruFlex® hybrids and the New 800 Series LibertyLink® hybrids, see the high-performing 400 Series TruFlex® LibertyLink® hybrids. DK401TL joins the series this year as the highest yield-potential DEKALB canola ever.
- HuskieTM PRE, for the first time in Western Canada, offers farmers a powerful group 6 & 27 cereal pre-burn tool to tackle groups 2, 4, 9, and 14 resistant kochia. A potent addition to Roundup® brand herbicide applications, this combination provides farmers with a powerful, fast-acting, and consistent herbicide resistance management tool going into the 2025 growing season.
- Delaro® Complete: When it comes to the Bayer fungicide portfolio, there is not a crop, farm, field, operation, environmental condition or even a budget that Bayer can’t address in its portfolio of products. Delaro Complete added a third mode of action to the already high performing Delaro, which enhances disease control. This includes group 11 fungicide resistant anthracnose and ascochyta biotypes. Bayer market development trials have shown Delaro Complete has the highest return on investment in the market, proving itself as the leading solution for lentil, chickpea and pea growers to incorporate into their disease management strategy for 2025.
Focused on Grower Success
Bayer understands that 2025 will bring new challenges, with growers managing high input costs, evolving pests and increased herbicide resistance. By offering sound agronomic solutions, Bayer ensures farmers can make profitable, informed decisions to protect their crops and bottom line.
Join Bayer at Canada’s Farm Show
The Bayer team is bringing together sales, agronomy, and digital experts, offering comprehensive information for growers. Growers can explore Bayer’s latest products, marketing tools, and agronomic resources, while engaging in meaningful conversations about their biggest challenges and opportunities.
Visit Bayer in Booth #11670 in the Viterra International Trade Centre March 18 to 20, 2025 at Canada’s Farm Show. Learn more at canadasfarmshow.com.
Syngenta Launches Cutting-Edge Crop Solutions at Canada’s Farm Show 2025
Syngenta Canada is set to unveil its latest crop protection and biological solutions at Canada’s Farm Show Regina, SK, presented by Viterra. With a strong commitment to innovation and sustainability, Syngenta is focused on providing growers with the tools they need to optimize yields and enhance crop health ahead of the 2025 growing season.
Canada’s Farm Show is an invaluable opportunity for us to engage with growers at a critical time before seeding and is great way to connect with farmers, discussing their challenges and introducing them to solutions that will help them succeed this season and beyond.
New Solutions for Saskatchewan Growers
At the show, Syngenta will showcase three products now available to Saskatchewan growers for the first time this growing season:
- Axial® Maxx – A cutting-edge herbicide combining market-leading active ingredients, providing effective broadleaf and grass weed control in cereals.
- Sabatis™ – A cereal broadleaf herbicide featuring trusted active ingredients, designed to knock down tough-to-manage broadleaf weeds.
- YieldON™ – A biostimulant developed to enhance nutrient uptake and sugar transport in wheat and canola when applied at heading/flowering with a planned fungicide application such as Miravis® Era in wheat or Miravis® Star in canola, ultimately boosting yield.
Celebrating 5 Years of Miravis Fungicides
Syngenta will also mark a significant milestone, the 5th anniversary of Miravis, its flagship fungicide line. Since its introduction in 2020, Miravis has been applied to over 30 million acres by 24,000 farmers across Canada.
To celebrate, Syngenta will host a special event on Tuesday afternoon, featuring birthday cupcakes and an opportunity for growers to connect with the Syngenta team.
Beyond showcasing its latest products, Syngenta remains committed to providing top-tier agronomic support year-round, growers are encouraged to visit:
Location: Canada’s Farm Show, Regina, SK
Date: March 18-20, 2025
Venue: Booth 11133 in the Viterra International Trade Centre
